The Practice Growth System

Be the practice patients
— and AI engines — recommend first.

A complete content, authority, and AI-visibility system for women's health, hormone, functional, and regenerative medicine practices. Built to scale from one simple first step to full market leadership.

Start From
$39 / month
Built By
Platinum Media Solutions
Powered By
TMA · Empirica Logic
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The Opportunity

Your clinical excellence is real. Your online presence should match it.

Your ideal patients — women navigating hormonal transitions, adults frustrated with conventional medicine, people seeking regenerative and performance care — are actively searching for exactly what you offer. They search Google. Increasingly, they ask ChatGPT, Perplexity, and Gemini: "Who's the best specialist near me?"

The practices that get recommended aren't always the best clinicians. They're the ones with visible, structured, evidence-based authority online. That gap is fixable — and it's the highest-leverage investment most practices aren't making.

This is a phased system, not a big-bang launch. It starts with one step that costs almost nothing, and layers in services as results and confidence grow — highest leverage for lowest cost, every step of the way.

Recommended First Step

If you do nothing else — join The Menopause Association.

There's one immediate, high-leverage action that costs almost nothing and unlocks ongoing value every single month. It's the foundation everything else builds on.

Start Here — Highest ROI Per Dollar

TMA Membership + Empirica Logic Essentials (free)

TMA membership gives your providers instant credibility in the women's health space, publishing rights on RedefiningMenopause.com, author and practice profiles structured for AI recommendation — and, critically, free access to Empirica Logic Essentials, a done-for-you research-intelligence platform built specifically for women's-health specialists.

Empirica Logic monitors every major peer-reviewed women's health study and converts the science into ready-to-deploy marketing assets. Review in 15–30 minutes, add your personal touch, and publish — or hand it to your assistant.

TMA Membership: $39/month or $390/year (annual = two months free). This is the gateway to free Empirica Logic Essentials, making it the most cost-effective marketing asset available at any level.

TMA Membership — What You Get
$39/mo
or $390/year — two months free
The entry point to the entire system
  • One professional interview → published article every quarter (4/year), written in your voice
  • Empirica Logic Essentials — FREE (normally $297/mo)
  • Publishing rights on RedefiningMenopause.com
  • Author profile + Practice profile — structured for AI recommendation
  • TMA member community & provider network access
  • Member rate on Empirica Logic Accelerator ($297/mo vs $697 public)
Note: your interviews and articles cover your specialty — they don't have to be menopause-specific. Menopause and women's-health pieces also publish to RedefiningMenopause.com for added reach.
Empirica Logic — Essentials
$0/mo for members
Free with TMA Membership
Non-member rate: $297/mo — save $3,564/year
  • Full peer-reviewed research report (PDF) per study
  • Executive summary — findings, clinical implications, patient impact
  • Patient education talking points (8–10 per study)
  • Top patient questions & answers (10–15 per study)
  • Social posts with captions & graphics — 12/month
  • Two article outlines per study (6/month)
Upgrade option: Empirica Logic Accelerator adds written-for-you articles, long- and short-form video scripts, patient flyers, email content, and 30–45 social posts/month. $297/mo at the TMA member rate (vs $697 public).
The Menu

Four levels. One clear path.

Enter at the level that fits today and move up as results build. Each tier includes everything in the level below it. Every tier has a monthly price and an annual price — pay annually in advance and get two months free.

Membership
$39/mo
$390/year — $468 · 2 months free
Join The Menopause Association. The almost-free foundation everything builds on.
Includes
  • 1 interview → published article per quarter
  • Empirica Logic Essentials — free
  • Publishing rights on RedefiningMenopause.com
  • Author + practice profiles for AI recommendation
  • Member network + Accelerator member rate
No setup. Month-to-month or annual.
Foundation
$1,500/mo
$15,000/year — $18,000 · 2 months free
Establish your content engine and AI-engine visibility for the first time.
Everything in Membership, plus
  • + Brand voice + persona development, full topic plan
  • + 2–4 articles/month in your voice
  • + Social posts from each article (8–16/mo, branded)
  • + Twice-monthly strategy calls
  • + Quarterly AI Visibility baseline report
$500 setup · 3-month minimum. Annual prepay waives setup + adds a complimentary AI Visibility Audit ($1,500 value).
Authority Program
$5,000+/mo
$50,000/year — $60,000 · 2 months free
Own your category — full-service, sustained market leadership.
Everything in Growth, plus
  • + Full DFY content program — all service categories
  • + AI Visibility DFY — full coverage + monthly optimization
  • + 2+1 microsites included in year one
  • + Full social — configured for all platforms, 40+ posts/mo
  • + Quarterly market feasibility study
  • + Empirica Logic Accelerator included + dedicated account management
  • + Book publishing Discovery Package included
Setup scoped to plan · 12-month minimum. See the annual special below.
★ Annual Special — Authority Program

Pay the full year in advance — and choose a signature bonus.

Authority Program clients who prepay the year ($50,000) receive the two free months, waived setup, and a locked rate — plus one of the following, included at no extra cost:

A Published Book on Amazon

Our complete Book Writing & Publishing Program — concept to Amazon bestseller campaign, authentically in your voice. A $15,000 program, included. If you've ever wanted to be a published author, this is the moment.

— or —

2 Additional Microsites

Two more procedure-specific microsites beyond the three already included — covering your highest-value services. A $7,000+ value, included.

Annual Commitment

Why pay annually in advance

Annual partners get our best work and our best terms. Here's exactly what prepaying earns you — at every tier.

01

Two months free

Pay for ten, get twelve. Built into every annual price — $3,000 to $10,000 saved depending on tier.

02

Setup fee waived

The one-time setup fee ($500–$5,000) is removed entirely when you commit to the year up front.

03

Rate locked for 12 months

Your rate is fixed for the full term — protected from any mid-year pricing changes, with renewal at your original rate.

04

Priority onboarding

Annual partners move to the front of the production queue. Your content engine starts sooner.

05

A tier bonus deliverable

Foundation: a complimentary AI Visibility Audit. Growth: Empirica Logic Accelerator free for the year. Authority: a published book or 3 microsites.

Prefer to test first? Start month-to-month, and if you convert to annual within your first 60 days, we credit what you've already paid toward the annual discount. No pressure, no penalty for starting small.
The Full Toolkit

Every service, available à la carte or bundled.

Each service builds on the others. Bundle them into a tier for better coordination and better value — or add any single piece when you're ready.

Procedure-Specific Microsites

Targeted, SEO-optimized standalone sites for your highest-revenue services. Microsites outrank general practice sites because they focus on one topic — giving each procedure its own authority.

$1,500–$7,500 one-time + $297/mo care
  • BHRT / pellet therapy — full-featured with assessment tool
  • Women's health — O-Shot / PRP / hormone
  • Men's health — P-Shot / testosterone / peptides
  • Hormone & peptide assessment hub (lead capture)

Content Creation & Management

From strategy to fully done-for-you production. We develop your brand voice, build a content library across all your service lines, and repurpose every asset across channels.

$500–$2,500/mo
  • Provider & practice brand voice development
  • AI-driven interview → article process (AI-assisted, not AI-written)
  • Social posts with images for each article
  • Video outlines & scripts for in-house production

AI Visibility & Optimization

When patients ask ChatGPT, Gemini, or Perplexity for a specialist — are you appearing? Our proprietary tracking platform audits and tracks your presence across AI engines with deep competitive analysis.

Audit $1,500 · DFY $1,000–$8,000/mo
  • Full audit: visibility scores + competitive landscape
  • Brand Mention Rate, Share of Voice, citation position
  • DIY guide path — no monthly cost
  • Quarterly tracking reports ($750/report)

eBook Compilation

Once you've published enough articles, we compile 7–10 of them into a branded, downloadable eBook — a powerful lead magnet and an instant authority asset built from work you already own.

Included in Growth+ · à la carte from $750
  • Curated & edited from your published library
  • Designed cover + branded layout
  • Gated download for lead capture
  • The natural bridge between articles and a full book

Social Media Management

Consistent, branded posting that builds audience and trust — without your team's time. Sourced from your articles, the Empirica Logic library, and local practice updates.

$400–$1,000/mo
  • Regular posting across Facebook, Instagram, LinkedIn
  • Branded graphics for each post
  • Frequency & platform package scales to budget

SEO — Integrated & Unified

Search optimization isn't a separate line item — it's woven into everything. Every article and microsite page is dual-optimized to rank in Google and be cited by AI engines simultaneously.

Included in content & AI programs
  • No separate SEO retainer at entry level
  • Keyword strategy embedded in all planning
  • Schema, metadata & technical optimization included
Microsite Options

Procedure-specific sites that pre-sell the patient.

Investment scales with features, content depth, and assessment tools. All include the Premium Care Package at $297/month. Sites are live in days, not weeks.

BHRT / Pellet Therapy

Bioidentical hormones, pellet insertion, candidacy, FAQs, patient journey. Optional hormone assessment for lead capture.

Est. $3,500–$6,000 + $297/mo

Women's Health / O-Shot

Procedure-specific, locally optimized, built to pre-sell the patient before they call your office.

Est. $1,500–$3,500 + $297/mo

Men's Health / P-Shot

Men's sexual health and performance on a separate domain for maximum search relevance.

Est. $1,500–$3,500 + $297/mo

Assessment Hub

Interactive male/female hormone + peptide assessments. Qualifies and educates patients, driving high-intent inquiries.

Est. $4,500–$7,500 + $297/mo
The Authority Milestone

Publish a book. Become the obvious authority.

Nothing establishes clinical authority faster than a published book. Our proprietary system develops your brand voice, runs an AI-assisted interview process for authorship, and manages the full path from concept to Amazon publication — so the final work is authentically yours.

Book Writing & Publishing Program

Discovery Package ($2,500–$3,500): we shape your concept and positioning, capture your authentic voice through the interview process, and hand you a complete chapter-by-chapter outline — everything you need to sit down and write your book, with nothing left to figure out.

Full Program (from $15,000): AI-assisted authorship, personalized review throughout, Amazon & Kindle publishing, and a Best Seller campaign targeting multiple categories.

Proof it works: Restore Your Prime by George K. Ibrahim, MD, MBA — produced through this exact process — hit #1 Best Seller in four Amazon categories and #1 New Release in four more, simultaneously.

Full program from $15,000
eBook vs. book — the difference: The eBook (included in Growth+) compiles 7–10 articles you've already published into a branded download — fast, low-cost, a great lead magnet. The book is an original, full-length work taken all the way to Amazon bestseller. The eBook is the natural stepping stone to the book.
Full Transparency

À la carte vs. bundled — and annual vs. monthly.

Bundling into a tier amplifies every service and delivers meaningful savings over à la carte. Paying annually in advance saves two more months on top.

Service / TierÀ La Carte / MonthlyAnnual (Prepaid)Notes
TMA Membership$39/mo$390/yrGateway to free Empirica Logic Essentials
Empirica Logic — Essentials$297/mo (non-member)Free w/ TMASave $3,564/yr as a member
Empirica Logic — Accelerator$697/mo (non-member)$297/mo memberAdds articles, video scripts, flyers, 30–45 posts/mo
Foundation$1,500/mo$15,000/yr2 months free + setup waived + complimentary audit
Growth Partner$3,000/mo$30,000/yr2 months free + Accelerator free for the year
Authority Program$5,000+/mo$50,000/yr2 months free + book program OR 3 microsites
Procedure Microsite$1,500–$7,500 + $297/moIncluded Growth+Premium Care Package ongoing
Content Creation (2–8/mo)$800–$2,500/moFoundation+Includes social posts & video scripts
eBook Compilationfrom $750Included Growth+7–10 of your articles into a branded download
AI Visibility Audit$1,500 one-timeGrowth+ (included)Full categories, competitive landscape
Social Media Management$400–$1,000/moAuthority3–4 platforms, branded graphics
Book — Discovery Package$2,500–$3,500Authority (included)Concept, brand voice, full chapter outline
Book — Full Publishing Programfrom $15,000Authority annual bonusConcept → Amazon bestseller campaign
Book Publishing — Amazon Best Seller Campaign$3,500Add-onCoordinated multi-category Amazon launch
Custom website promoting your book$3,000Add-onDedicated book landing & sales site
How It Unfolds

Your growth roadmap

Sequenced for maximum early impact at minimum risk. Each phase builds on the last — no wasted spend, no overwhelming launches.

01
Week 1–2

Foundation & Quick Wins

Join TMA — Empirica Logic Essentials included free. Complete provider brand-voice interviews. Begin AI Visibility baseline tracking across your core categories.

TMA + Empirica LogicBrand VoiceAI Baseline
02
Month 1–2

Content Engine Live

Begin publishing the first articles to your main site — and to RedefiningMenopause.com via your TMA publishing rights. Launch the social calendar from your Empirica Logic library. Deliver the full AI Visibility audit with recommendations.

First Articles LiveSocial CalendarAI Audit Delivered
03
Month 2–4

First Microsite Launch

Launch your highest-priority procedure microsite with full content, local SEO, and an optional assessment tool for lead capture. Begin monthly AI Visibility tracking to measure improvement.

Microsite LiveAssessment ToolMonthly Tracking
04
Month 4–6

Expansion & Your First eBook

Scale content and add video scripts. Compile your published articles into your first branded eBook lead magnet. Consider the Empirica Logic Accelerator upgrade and a second microsite.

Video ScriptsFirst eBook2nd Microsite
05
Month 6–12

Authority & Market Leadership

A growing content library, measurable AI visibility, active microsites, and a consistent social presence. Expand into adjacent service categories and evaluate the book publishing program as your next authority milestone.

Category ExpansionBook ProgramMarket Leadership
See It In Action

Real work from our portfolio

Examples of the platforms, sites, tools, and programs in this system — each a reference point for what's possible for your practice.

Amazon Achievement

#1 Best Seller & #1 Best New Release

Restore Your Prime by George K. Ibrahim, MD, MBA — achieved #1 Best Seller in four Amazon categories and #1 Best New Release in four additional categories simultaneously. This is the result our Book Publishing Program is designed to deliver.

★ Amazon #1 Best Sellers
Best Seller - Men's Health
Men's Health
Best Seller - Men's Sexual Health
Men's Sexual Health & Impotence
Best Seller - Prostate Health
Prostate Health
Best Seller - Urology
Urology
★ Amazon #1 Hot New Releases
New Release - Men's Health
Men's Health
New Release - Men's Sexual Health
Men's Sexual Health & Impotence
New Release - Prostate Health
Prostate Health
New Release - Internal Medicine
Internal Medicine
AI Visibility & Tracking — In Action

The Platinum AI Visibility Tracking Platform

These screenshots come from an actual client report produced by our proprietary AI Visibility Tracking Platform. Each report covers the four live AI engines — ChatGPT, Perplexity, Claude, and Google AI — across dozens of prompts per category, delivering brand-mention rates, share of voice, competitive positioning, strategic insights, and a prioritized action plan.

AI Visibility Report — Biltmore Restorative Medicine
Category Report
AI Visibility Report
Full category report — Brand Mention Rate, Share of Voice, Avg Citation Position, and per-engine breakdown across ChatGPT, Perplexity, Claude, and Google AI.
AI Visibility Platform Scorecards
Platform Scorecards
Per-Engine Scorecards & Strategic Insights
Individual visibility scores for each AI engine with strength assessments, competitive gaps, and specific strategic recommendations.
AI Visibility Tracking Dashboard
Live Dashboard
Real-Time Tracking Dashboard
Live per-keyword tracking across ChatGPT, Perplexity, Claude, and Google AI with share-of-voice charts, competitor detection, and run comparisons.
AI Visibility Action Plan
Action Plan
Optimization Action Plan & Checklist
The deliverable that makes the audit actionable — executive snapshot, per-engine assessment, and a prioritized implementation checklist.
View a Sample Comprehensive Action Plan & Report
Full analysis — 15 keyword categories across four live AI engines (ChatGPT, Perplexity, Claude, Google AI), competitive landscape, strategic insights, and implementation checklist.
Download Sample Report →
About Platinum Media Solutions

The team behind your growth

Founder & Principal Strategist

Curt Warner

Platinum Media Solutions & The Menopause Association

Creative, solutions-driven strategist with more than 25 years of experience driving revenue growth and digital transformation for high-growth organizations. Expertise in uncovering untapped opportunities, forging strategic alliances, and implementing innovative marketing plans that exceed targets.

Proven track record in healthcare advocacy, women's-health initiatives, and scaling businesses — with deep specialization in Functional Medicine, hormone therapy, regenerative medicine, and men's sexual health. Passionate about leveraging AI and emerging technologies to deliver measurable results for medical practices.

Founder of The Menopause Association (501c3), a national resource connecting women with specialized menopause-care providers, and publisher of RedefiningMenopause.com. Author of The Menopause Framework: Strategies for Building a Thriving Practice.

The Menopause Framework — Amazon About TMA →
About Platinum Media Solutions

Platinum Media Solutions is a full-service digital marketing and consulting agency specializing in healthcare practices — with deep roots in Functional Medicine, hormone therapy, regenerative medicine, and sexual health. We combine strategic marketing, AI-optimized content, proprietary visibility tracking, and done-for-you execution to help practices grow their reach, acquire more patients, and build lasting authority in their markets.

25+
Years of marketing expertise
with deep specialization in healthcare
About The Menopause Association

The Menopause Association is a designated 501(c)(3) nonprofit established to help women learn about menopause symptoms and connect with providers who specialize in their care — a platform connecting women directly with professionals in menopausal conditions, anti-aging, regenerative medicine, and women's health.

For providers, TMA membership means access to Empirica Logic, a growing national patient audience, publishing rights on RedefiningMenopause.com, and a community of practitioners committed to advancing the standard of menopause care.